Selected Works of Randy Chen
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BRAND/BE

BRAND/BE is a branding agency that focused on helping non-profits and start-ups communicate their brand well. From concept to execution, Brand/Be sought to bring good design and strategy to all their work. 

BRANDING / VISUAL DESIGN / WEB DESIGN / PRINT / MARKETING

 Brand/Be sought to stand out from the rest and to be themselves. The brand had to reflect that individuality. One of the most successful marketing tools was their web presence.

Brand/Be sought to stand out from the rest and to be themselves. The brand had to reflect that individuality. One of the most successful marketing tools was their web presence.

 The design explored clean typography and pushed the boundaries of the grid and layout.

The design explored clean typography and pushed the boundaries of the grid and layout.

 The minimalistic design was carried throughout the brand collateral, marketing pieces and decor.

The minimalistic design was carried throughout the brand collateral, marketing pieces and decor.

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